From Social Media to Social Commerce
January 22, 2015

From Social Media to Social Commerce

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores

Social Media is the Most Effective Digital Marketing Channel in B2B, but Marketers Struggle with the Demands
September 10, 2014

Social Media is the Most Effective Digital Marketing Channel in B2B, but Marketers Struggle with the Demands

The latest research from Omobono’s 2014 survey, What Works Where in B2B Digital Marketing, shows significant shifts in key areas, including social media being recognised as the most effective channel. However, it has also been noted that the vast majority of respondents face Read More